Kenvue partners with the EFP

The EFP is pleased to announce thatKenvue has become a new partner, working together towards the federation’s vision of “Periodontal health for a better life.”

Kenvue became a self-standing company last month after demerging from Johnson & Johnson, that have long been involved in the field of oral health through their dental floss developed in 1898, and their pioneering Listerineantisepticthat began selling over the counter in 1914. J&J partnered with the EFP for the first time in 2012.

“The Listerine brand hasa long history in oral health products and were pioneers in the science of mouthwash research, recognising early that plaque and gingivitis can lead to overall health problems,” said Monique Danser, EFP treasurer, who is responsible for the federation’s relationship with its partners. “Partnering with Kenvue is a great opportunity to develop new projects of common interest, allowing the federation to be more effective in its mission to create awareness about the importance of healthy gums. We are grateful for their support.”

“We are excited to be partnering with the EFP,” said Doctor Soha Dattani, Director and Head Scientific Engagement EMEA Oral Care at Kenvue. “Everybody deserves good oral health, but despite being largely preventable, oral diseases regrettably remain among the most common non-communicable diseases (NCDs) worldwide. At Kenvue, we believe efficacious daily care routines and small moments of care have a profoundly cumulative impact on well-being. This is the extraordinary power of everyday care. If we are to step-change oral health, significant focus on insight-based, evidence-based everyday care and prevention rather than intervention will be key.”

Kenvue has become the eighth EFP partner, joining Dentaid, Oral-B, Colgate, Haleon, Straumann, Curasept and Philips. The partnership began in August 2023. 

The EFP runs public awareness campaigns in collaboration with its partners.

The federation believes that the transparent collaboration between businesses and non-profit-making scientific entities strengthens links between science and commercial development, which in turn greatly benefits professionals in periodontology, dentistry, and oral hygiene and ultimately delivers benefits to the public.